I was there. Saying the unthinkable. My book is for everybody! My book can help everybody! Everybody can benefit from buying my book. The fact of the matter is …. no it can’t. Because everybody is not interested in the subject matter. A surefire way to fail at book sales is to skip defining your target audience.
Find Your Target Audience
One of the biggest mistakes writers make is believing that the larger the market, the greater the chances that their book will fly off of the shelves. When in fact, it’s the total opposite. The larger the market, the more competition you will have and the lessor your chances of growing a following for your book.
It’s important to define your target audience and then understand their needs, wants and desires. If you can narrow your audience down to a niche, you can develop readers who will buy your book and continue to follow you as you write more.
To determine your target audience consider what your book offers. Who would be most interested in it and why would they be interested? How can it benefit them?
The goal is to break apart a larger market into smaller niche groups of like minded people that share common interest, behaviors, and needs.
Use these questions to write down what you know about your target audience:
- What is the age of your readers?
- How old are your readers?
- What is the sex of your readers?
- What are your readers education level?
- What type of employment do they usually have?
- What is their marital status?
- Do your readers have children?
- Are they religious? If so, what religion?
- What type of lifestyle do your readers have?
- What income level do they fall in?
- List at least 3 needs of the target audience related to your book? How does your book fill those needs?
- List 3 challenges of the target audience related to your book topic? How does your book help them solve those challenges?
- What is important to your reader? Do you discuss this in the book?
- Are your readers loyal to anything? If so, why are they loyal? Can you implement some form of these methods to increase loyalty as it relates to your book?
- What’s their motivation to make purchases?
- What are their buying patterns? Do they buy because they need to purchase or are they impulse buyers?
- What format do the readers like ebook or print?
The answers to the above questions should not be just a guess, but gleaned from as many sources as you can get your hands on.Some ways that you can get answers to the questions are by polling people or asking them to complete a survey.
- Google the reader demographics for magazines, blogs, or newsletters that related to your book topic.
- Join groups and cubs related to your book topic to gauge people’s concerns, behaviors, likes, dislikes, and etc.
- You can also find other books in your genre that are similar to yours and take a look at who is reading them, who is commenting on their social media or website, who is reviewing the book, etc.